Technology is improving at a rapid pace and as some things are possible today that were not possible before even if we tried to make it happen. Now, some of the impossible things are rising in the form of Augmented Reality and Virtual Reality.
Augmented reality and virtual reality are inverse reflections of one in another with what each technology seeks to accomplish and deliver for the user. Virtual reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world. Also, augmented reality enhances experiences by adding virtual components such as digital images or graphics as a new layer of interaction with the real world whereas, virtual reality creates its own reality that is completely computer generated and driven.
Augmented Reality and Virtual Reality have one big thing in common that is they both have the remarkable ability to alter our perception of the world. Where they differ is the perception of our presence.
With Augmented Reality the users continue to be in touch with the real world while interacting with virtual objects around them. But with Virtual Reality the user is isolated from the real world while immersed in a world that is completely fabricated. Virtual Reality might work better for video games and social networking in a virtual environment.
Virtual Reality is able to transpose the user that is bring us some other place through closed goggles or Google Cardboard where Virtual Reality blocks out the room and puts our presence elsewhere. These goggles or Google Cardboard shows the wearer information such as speed, navigation and even streaming video from cameras mounted outside of the car, giving the driver complete vision for parallel parking and more.
While Virtual Reality is more immersive, Augmented Reality provides more freedom for the user, and more possibilities for marketers as it does not need to be a head-mounted display.
Both Virtual Reality and Augmented Reality play with our reality, though Augmented Reality enhances it while Virtual Reality diverts us from it which is why a time will come ahead with the dependant data for marketers and utility for consumers.