Search Engine Optimization (SEO) and Pay per click (PPC) both are the options of advertising to generate or boost traffic on your website. The main difference between PPC and SEO is that the PPC are the paid advertisement while SEO advertisements are free and both generate traffic. This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings, the Paid Search Advertising (PSA).
|The Two Digital Market Strategies|
Pay per click is an advertising program where you have to pay for boosting traffic which is provided by Google Ad words and other social sites. They enable you to display advertisements in the sponsored results section of each search engine’s results page where you also have to pay some amount as a fee based on the keywords you choose for competition whenever a viewer clicks through from your advertisement to your website.
However, in Search Engine Optimization (SEO) you can build traffic with no amount or fee to be paid and with the traffic that is build for free you can also achieve high rankings in the organic search results or the listings displayed next to the sponsored results. It may take time to reach the top of the organic results but the free and targeted traffic will probably prove to be well worth your money and investment.
Now, the question arises to your mind is that which advertising program is beneficial for your business so, the answer to this is the same as for all your decisions in business that is it completely depends on your needs and your budget of your investment. If you want more traffic fast on your website and are willing to pay for it then you may choose Pay per Click (PPC). But if you are operating on a minor budget than it may make more sense to invest time in following high search rankings through Search Engine Optimization (SEO).
Both Search Engine Optimization (SEO) and Pay per click (PPC) are part of the Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.
|Paid and Free Listings|
The space of the PPC advertisement on the page depends on the number of factors that is the keywords you are targeting, keywords in your landing page and keywords in your advertisement copy and many more but the PPC advertisement is either on top or below the organic results. Whereas, organic results will only appear in the middle of the page whether your listing will appear in the top positions or first pages this depends on how optimized your website is both in terms of on-site and off-site Search Engine Optimization (SEO).