Internet marketing also called online marketing is a way of advertisement and marketing of a product by a web or through email via the e-commerce (electronic commerce) which enables direct sales of the company through internet marketing that reaches directly to the customers. Internet marketing has been a great platform to reach out many customers at a time which is beneficial for a company to promote its product.
As technology is upgrading, the use of internet is increasing and so does the internet marketing and also it is overlapping the traditional method of advertisement and marketing such as radio, television, newspapers and magazines.
|Internet Marketing Methods|
Internet marketing covers the three broad categories of Web Marketing which includes the e-commerce, SEM, Banner advertisement, Viral, Demand based platforms, B2B, B2C, C2C, websites, online advertisement on search engine and organic search results the reason user comes its search engine results via search engine optimization (SEO), Google Penguin 4.5 its latest updation by Google , Email Marketing which involves advertisement and promotional activities through e-mail messages to the current customers, Social Media Marketing that involves both advertisement and marketing through social sites such as Face book, Twitter, YouTube etc.Also, regardless of the size of the business, the majority of the businesses are practicing internet marketing as it is the most inexpensive way for them to reach millions of their target market.