Facebook marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytic s tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address stakeholders through Facebook marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
On a strategic level, Facebook marketing includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media “culture” and “tone”. To use Facebook effectively, firms should learn to allow customers and internet users to post online comments, product reviews etc., rather than using marketer-prepared advertising copy.
While Facebook marketing is often associated with companies, as of 2016, a range of non-for-profit-organizations and government organizations are engaging in Facebook marketing of their programs or services. Facebook marketing allows individual, businesses and other organizations to interact with one another and build relationships and communities online.
Social networking sites allow followers to repost comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user’s connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product or the company.
Through Facebook marketing, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on Facebook, products can reach a very narrow target audience. Facebook marketing also include much information about what products and services prospective clients might be interested in.
BENEFITS OF FACEBOOK MARKETING
Facebook pages are far more detailed than other accounts. They allow a product to provide videos, photos, and longer descriptions as other followers can comment on the product pages for others to see.
Facebook marketing is an increased exposure to potential customers that also helps to find new customers for a business. Facebook marketing also focus on gathering more leads to provide your business with a long term sustainable business in the market. Facebook marketing also helps in lowering the price of marketing as Facebook advertisements are inexpensive compared to traditional print, radio or television advertisements and are more targeted. Facebook marketing also helps in increasing the web traffic and boost Search Engine Optimization.
Promotion of Facebook page is required for any business enterprise so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.
Businesses like Makemytrip.com, yatra.com etc. and some of the shopping sites are being promoted much through social sites only and the continuous updates and posts from such companies makes customers or the social site users more attracted and also more the customers will see more they will know about the business and the work and hence more customers and viewers for the business, the more the publicity among the users the more the promotion and the more the customers of the business.